Social Proof Examples

Social Proof Examples sorts real trust-building patterns into more than twenty types, from walls of impact and love to before and after, famous logos, impact metrics and micro case studies. Each example is annotated with why it works, for instance Ramp's grid of savings figures or Basecamp's word cloud of customer replies, drawing on the psychology of trust. The Wall of impact section is the place to start, comparing how Ramp, Headspace and Zapier lay out success metrics.