Understand traffic, campaigns, behavior, conversions, and revenue in one privacy-first, open-source analytics platform. Self-host or use Umami Cloud.
Umami is open-source analytics that works without cookies or personal data, and can run on your own servers or as a hosted cloud service. Beyond pageviews it covers UTM campaigns and attribution, events, journeys, heatmaps, session replay, funnels, retention, cohorts and revenue, and an MCP connection lets you query your analytics from an AI assistant. Its pitch is consolidation: traffic, heatmaps and product analytics in one place, so the numbers no longer need reconciling.
- Type
- Tool
- Category
- Analytics & observability, Developer tools
- Added
- Sep 22, 2026
