Website Headlines

Website Headlines collects hundreds of real homepage headlines from SaaS, B2B and DTC brands, drawn from live sites so the copy can be judged on its own. The site adds short guidance on why headlines fail, such as vagueness, keyword stuffing and passive phrasing, and suggests staying under about 55 characters. Start with the section on what makes a bad headline, which also notes that a negative angle can lift click-through rates by about 2.3%.